Men’s news is no longer limited to Parisian fashion shows or sneaker launches. Men’s habits are evolving on multiple fronts simultaneously: wardrobe, skincare, second-hand purchases. Understanding these movements helps make more suitable choices without blindly following every micro-trend.
Men’s Skincare: Why Men Aged 25-40 Are Changing Their Habits
Have you noticed that the “men’s care” sections in pharmacies have doubled in size in recent years? It’s no coincidence. According to consumer panels from L’Oréal and NielsenIQ, the use of serums and anti-aging products is significantly increasing among men aged 25 to 40 since 2022, with particularly strong growth in France, the UK, and South Korea.
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The main driver of this change is social media. TikTok and Instagram have popularized men’s skincare tutorials and the concept of “skin cycling” (alternating active ingredients according to the days of the week). In practical terms, a man who only had a shower gel and aftershave five years ago now uses a facial cleanser, a moisturizing serum, and an eye cream.
To find regular advice on these topics and keep up with the latest in fashion, grooming, and lifestyle, browsing the entire Secrets d’Hommes site provides a good overview of what’s currently trending in men’s fashion.
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The key takeaway: a facial care product suited to skin type effectively replaces three generic products. Rather than accumulating bottles, it’s better to target a gentle cleanser and a moisturizer with sun protection for daily use.
Men’s Fashion and Loose Cuts: The End of Slim as the Norm
Slim jeans have long been the default reflex. That era is fading. Studies from McKinsey and The Business of Fashion (State of Fashion 2024-2025) report a significant increase in demand for more comfortable and less gendered cuts in men’s fashion. Baggy trousers, relaxed suits, and colors traditionally associated with women’s wardrobes (lavender, powder pink, sage green) are all becoming staples in regular collections, no longer just in ephemeral capsules.
This trend has been accelerated by the pandemic. The comfort of remote work has redefined expectations. Returning to the office in a fitted suit now seems excessive for many men.
Three Pieces That Illustrate This Shift
- Wide pleated trousers, worn with white sneakers or loafers: they replace slim chinos in a relaxed office look
- A thick cotton overshirt, serving as a light jacket in spring and autumn without the rigid appearance of a blazer
- A structured oversized t-shirt, neither too long nor transparent, that works alone or under a jacket without a “pajama” effect
The pitfall to avoid: confusing loose fit with oversized clothing. A well-tailored wide pant falls straight, it does not drag on the ground. The difference lies in the inseam length and waist height, not the thigh circumference.
Second-Hand and Responsible Men’s Fashion: A Market in Full Structuring
Buying second-hand clothing is no longer reserved for vintage enthusiasts. Data from ThredUp and Vestiaire Collective shows that the resale of men’s pieces is experiencing rapid growth, driven by those aged 20-35. Brands themselves are getting involved: several major houses are launching their own certified resale circuits.
On the production side, Gucci, LVMH, and Nike are now publishing CSR reports with quantified goals for reducing carbon footprints in their men’s lines. Organic cotton, recycled polyester, and certified leather are becoming stated criteria, no longer just marketing arguments.
Concrete Criteria for More Sustainable Textile Purchases
- Check the composition on the label: a cotton/polyester blend with less than half natural fibers ages poorly and is difficult to recycle
- Favor brands that display the country of manufacture and material certifications (GOTS for cotton, GRS for recycled)
- For sneakers, check if the sole is re-gluable or replaceable, which extends the lifespan over several seasons
Are you torn between a new discounted item and a quality second-hand piece? The cost per wear remains the best indicator: a well-made coat bought second-hand and worn for three winters costs less than a low-quality model replaced every year.
Men’s Accessories: Watches, Bags, and Sneakers as Style Markers
Men’s accessories play an increasingly important role in building a personal style. Watches remain a staple, but their use is evolving. Vintage models and those with colorful dials are gaining ground against smartwatches for formal occasions.
On the bag front, the compact crossbody bag has become a daily essential. Practical for a wallet, phone, and keys, it prevents overloading the pockets of loose trousers.
Sneakers remain the most followed category of accessories. The current trend favors understated models with thick soles but without excess, in neutral colors (off-white, gray, beige). A pair of minimalist white sneakers works from the office to the weekend, making it probably the most versatile investment in a man’s wardrobe.
Men’s news in 2025-2026 is structured around a few clear axes: targeted care rather than accumulated, looser cuts integrated into the current wardrobe, increased attention to the sustainability of purchases, and accessories chosen for their versatility. Trends come and go, but these orientations are rooted in fundamental changes that go beyond seasonal fashion effects.